Continuing education for accountants--books you must read

Your current reading program determines your future
 

Move Your Cheese and Go Fish in One Minute? True business success is rarely the result of trendy management ideas, but rather the result of dedicated attention to the basics. Sometimes it makes more sense to read or re-read some of the great business classics, than to read an over-hyped current best seller.

Whether you are a CPA or an EA, or work in accounting, tax or finance-you need to know how to manage time, money and people. You may know GAAP (or the tax code), but if you can't communicate effectively, you won't move up the career ladder.

Read more: Continuing education for accountants--books you must read

Market your tax practice: make the phone ring

You've just finished a busy audit season, and things are starting to slow down. The first few days at the slower pace, you're relieved to leave the office on time. After a few days a slow panic starts to set in-if little work is being done in the office, then little revenue is coming in. If no revenue is coming in . . . well, you get the picture.

Most marketing is a long term process of finding your target audience, creating multiple marketing pieces, doing mailings or trade shows-but right now you need some short term results. One way to get people to contact you is with a classified ad.

Read more: Market your tax practice: make the phone ring