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Study guide for Zappos: Delivering Happiness

The study guide is provided to guide you through the course material in a step by step format.

Reading assignments are for Zappos: Delivering Happiness by Tony Hsieh.

1) Preface

Reading Assignment: Preface <<>> Review Question: # 1

The learning objectives for this lesson are to gain an understanding of:

  • Tony Hsieh's career path
  • Why Hsieh wrote this book
  • Why Hsieh didn't use a ghostwriter

2) Introduction: Finding My Way

Reading Assignment: Introduction <<>> Review Questions: none

The learning objectives for this lesson are to gain an understanding of:

  • What the Amazon.com purchase of Zappos meant to Hsieh and his employees

3) In search of profits

Reading Assignment: Chapter 1 <<>> Review Question: # 2-4

The learning objectives for this lesson are to gain an understanding of Hsieh's:

  • First business ventures as a child
  • Family life growing up
  • Experience with his button making business
  • High school shenanagins
  • Various jobs he had in high school
  • Harvard experiences

4) You Win Some, You Lose Some

Reading Assignment: Chapter 2 <<>> Review Questions: # 5-10

The learning objectives for this lesson are to gain an understanding of Hsieh's:

  • First job out of college working at Oracle
  • Side business "Internet Marketing Solutions"
  • Development of LinkExchange business
  • Offers to buy LinkExchange
  • Rapid growth of LinkExchange

5) Diversify

Reading Assignment: Chapter 3<<>> Review Questions: # 11-17

The learning objectives for this lesson are to gain an understanding of:

  • Startup of Venture Frogs investment fund
  • Initial idea for Zappos
  • Why Hsieh played poker
  • The effect of parties, raves and PLUR in Hsieh's business vision

    6) Concentrate Your Position

    Reading Assignment: Chapter 4<<>> Review Question: # 18-26

    The learning objectives for this lesson are to gain an understanding of the process of:

    • Figuring things out
    • Improvising inventory
    • Setting up warehouse operations
    • Juggling cash flow

    7) Profits, Passion, and Purpose

    Reading Assignment: Chapter 5 <<>>Review Questions: # 27-40

    The learning objectives for this lesson are to gain an understanding of:

     

    • Why Zappos relocated to Las Vegas
    • How the Culture Book developed
    • Branding through customer service
    • Development of core values
    • The Zappos mission to live and deliver WOW
    • Layoffs and pipeline

     

    8) Taking It to the Next Level

    Reading Assignment: Chapter 6 <<>>Review Questions: # 41-48

    The learning objectives for this lesson are to gain an understanding of:

     

    • The role of public relations and public speaking in Zappos' growth
    • The buyout by Amazon

     

    9) End Game

    Reading Assignment: Chapter 7 <<>>Review Questions: # 49-50

    The learning objectives for this lesson are to gain an understanding of:

     

    • The science of happiness
    • Happiness framework
    • Aligning business goals with happiness goals

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