The Power of Habit by Charles Duhigg
A comprehensive guide to understanding why habits exist, how they work, and how you can change them. Duhigg, an investigative reporter for The New York Times, has taken a serious look at the science of habit formation and how to use this science to make beneficial changes in your life.
Purple Cow: Transform Your Business by Being Remarkable by Seth Godin
The secret to a successful marketing strategy is to take something normally bland and make it brilliant with a bit of innovation. Being new, different, and unique needs to be built into the business model. Marketers are advised to dump the traditional Ps of marketing: product, price, promotion place, packaging, positioning and people and instead focus on:
Purple cow | Purple marketing | Innovation | Collaboration
This course offers an overview of both books in a video format.
Online Course Materials
This is a fully online materials course that does NOT require the separate purchase of a book.
How will I access the materials?
Once you login to your course, you can advance through the course pages and watch the videos of each book summary.
You do not need to read the books themselves, this course is a summary of the books.
Fun CPE Course #: 6012
Materials: Online materials
Format: Interactive self-study
Exam questions: Final-5 multiple choice
Video length: 40 minutes
Passing score: 70% | Unlimited retakes
Advance prep: None
Course level: Overview
Last reviewed/updated: 09/25/13
Expiration: One year from enrollment
Upon completion of this course, you should be able to understand:
- Why habits exist and how they can be changed and
- How to make remarkable products and spread powerful ideas.