The Power of Habit by Charles Duhigg

A comprehensive guide to understanding why habits exist, how they work, and how you can change themDuhigg, an investigative reporter for The New York Times, has taken a serious look at the science of habit formation and how to use this science to make beneficial changes in your life.

Purple Cow: Transform Your Business by Being Remarkable by Seth Godin

The secret to a successful marketing strategy is to take something normally bland and make it brilliant with a bit of innovation. Being new, different, and unique needs to be built into the business model. Marketers are advised to dump the traditional Ps of marketing: product, price, promotion place, packaging, positioning and people and instead focus on:

Purple cow | Purple marketing | Innovation | Collaboration


This course offers an overview of both books in a video format.

CPE Acceptance


CPE Course For:

CPAs in most states (chart)
Other Professionals (chart)

Not Valid For:

Tax Preparer

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Online Course Materials

This is a fully online materials course that does NOT require the separate purchase of a book.

How will I access the materials?

Once you login to your course, you can advance through the course pages and watch the videos of each book summary.

You do not need to read the books themselves, this course is a summary of the books.


Fun CPE Course #: 6012
Materials: Online materials
Format: Interactive self-study
Subject: Management
Exam questions:  Final-5 multiple choice
Video length:  40 minutes
Passing score: 70% | Unlimited retakes
Prerequisites: None
Advance prep: None
Course level: Overview
Last reviewed/updated: 09/25/13
Expiration: One year from enrollment

Learning objectives

Upon completion of this course, you should be able to understand:

  • Why habits exist and how they can be changed and
  • How to make remarkable products and spread powerful ideas.