6012: Study guide business book quick reviews #1
The study guide is provided to guide you through the course material in a step by step format.
Course material is a video titled ” Business Books Quick Reviews #1″
1) Review of “The Purple Cow” by Seth Godin
Study Assignment: first half of video <<>> Review Question: # 1-2
The learning objectives for this lesson are to gain an understanding of:
- What is a “purple cow”
- Why your product needs to stand out
- Old ways versus new ways of marketing
- Examples of remarkable products
2) Review of “The Power of Habit” by Charles Duhigg
Study Assignment: second half of video <<>> Review Question: # 3-5
The learning objectives for this lesson are to gain an understanding of:
- How the habit loop works
- How new habits are formed
- What are “keystone habits”
- Habits as they relate to businesses