6012: Study guide business book quick reviews #1

The study guide is provided to guide you through the course material in a step by step format.

Course material is a video titled ” Business Books Quick Reviews #1″

1) Review of “The Purple Cow” by Seth Godin

Study Assignment: first half of video <<>> Review Question: # 1-2

The learning objectives for this lesson are to gain an understanding of:

• What is a “purple cow”
• Why your product needs to stand out
• Old ways versus new ways of marketing
• Examples of remarkable products

2) Review of “The Power of Habit” by Charles Duhigg

Study Assignment: second half of video  <<>> Review Question: # 3-5

The learning objectives for this lesson are to gain an understanding of:

• How the habit loop works
• How new habits are formed
• What are “keystone habits”
• Habits as they relate to businesses